Week 15 Visual Design Techniques

In this image you will find:
Balance
Unity
Stasis
Economy
Simplicity
Subtlety
Neutrality
Opacity
Accuracy
Sharpness

In this image you find:

Balance

Unity

Stasis

Economy

Symmetry

Regularity

Simplicity

Subtlety

Consistency

Juxtaposition

Sequentiality

These are a variety of  visual techniques that are similarities between these products. The Balance is carried through in each of the images with the visual statement that the products are trying to communicate. From the smooth lines of the car to the organic shape of the prosthetic. In addition to this, each of the images have a unity amongst them. The car carries this really well because we forget that it is actually made of thousands of components to make it into what we see on the screen, a "simple" automobile. Although there are unifying elements in the prosthetics, the juxtaposition of the 2 halves that make the assembly also highlights the difference in materials. Another similarity is that each of these are in a stasis state, where as in reality both of these components are designed to be moving. The major differences between these images is the juxtaposition of the components of the prosthetic components compared to the relative singularity of the car with its overwhelming darker colors. Other differences lie within the design of the products themselves, whereas the car is a large organic shape with no obvious patterns aside from the shape being organic and the overwhelming presence of the dark color, there are no sequential patterns here, whereas with the Prosthetic there are sequential patterns within the design of the cut outs.

Week 14 Contrast

The dynamics of colors on the logo create a counter action toward the leveling and harmony of this logo. Although the eyes are drawn initially to the boldness of the "Wear", the dark border and relative scale of having 2 words "Vision Street" above  the word "Wear" balance the over all look of the logo. The lightness and darkness of the tones also give off more of an intensity between dynamics of the wording. In addition to this the equal division of tone could still be seen despite the juxtaposition of white background of the "Vision Street" and  the dark background of the "Wear". The effectiveness of all these contrasting elements creates a harmonious logo for one to appreciate.

Although the color of the bike and composition of the photo suits the branding for its name, Black Sheep, unfortunately the low contrast makes it difficult for the consumer to decipher what the actual brand of bike they are looking at. The clarity is lost as well with the lack of juxtaposition of the dark grey bicycle and the black background. This continues throughout the composition of this advertisement with the white logo of the bicycle being lost amongst the light grey frame. Although the photo is intriguing on the merit of going along with the name of the bike, it would take someone who already has a prior knowledge of the bicycle to realize what brand is being sold.

Week 13 Design Success and Failure / Syntactical Guidelines

Design Success Syntactical Guidelines

One career goal that I have, is to work for Tesla Motor. Tesla is both an electric car company in addition to the last name of Nikola Tesla who invented the Electric Tesla Coil. Tesla's logo and their name perfectly suits the overall branding of the company and meets the look of their targeted user. From the brands focus on only having electric cars to shape of the "T" of their logo being a similar shape to the actual tesla coil, the logo and company captures the essence of a fully balanced image that even a non appreciator of cars or branding could appreciate.

Electric Tesla Coil in Action

"T" Profile Shape of the Tesla Coil

Tesla electric car

Design Failure Syntactical Guidelines

This logo try to capture the sense of movement with the slant and American pride with the Red White and Blue logo. But this logo in no way captures the essence of the great bicycle company Redline is. The logo is better suited for a company that is making American Flags or possibly even making their products here in the US, but if anything colors gives off a false sense of advertising and may alienate bicyclist that live outside the US,